I am Daniela Ribeiro, someone who knows firsthand the challenge of balancing personal and professional life, overcoming fears, and reconnecting with one’s true essence.
My story begins in São Caetano do Sul, São Paulo, Brazil, a small town where I grew up surrounded by love and strong examples of honesty, warmth, and security within my home. From an early age, I learnt that simplicity holds transformative power.
My childhood was shaped by meaningful family moments—some filled with joy and spontaneity, others marked by financial struggles and uncertainty about the future. These experiences built my resilience and curiosity about the world.
Like many Brazilians, I followed the path that seemed the most promising. I graduated in Mechanical Engineering and embarked on a successful corporate career, working for major American companies such as General Motors and Robert Half, where I reached leadership positions. For nearly a decade, I thrived in the fast-paced world of executive recruitment, building teams, developing leaders, and accumulating achievements. At one point, I was responsible for four recruitment divisions: Engineering & Supply Chain, Marketing & Sales, and Finance & Accounting. But deep down, something felt off.
The turning point came during a business trip to London with senior executives. I realised how disconnected I had become from what truly mattered—my connection with myself. It was time for a reset.
In 2017, at age 37, I took on a new challenge, moving to Sydney, Australia, to work in recruitment. Leaving behind a solid career in Brazil to start over in a new market was not easy. I faced prejudice, loneliness, and the uncertainty of having to prove myself again in a new culture, with new people, and in a language I was still mastering.
The pressure was intense, and in the midst of that chaos, I made a choice—to transform my life from the inside out. I set a goal to achieve my best physical condition by the age of 40. Within a year, I became a triathlete and rediscovered my full potential, not just professionally, but as a person. That was the beginning of a journey that changed everything—a journey of emotional and spiritual reconnection.
I started exploring new ways to help people, something that always came naturally to me. I completed a life coaching course and voluntarily guided close friends through transitional moments. In 2020, I returned to university to pursue a bachelor’s degree in Psychology and Counselling in Australia, diving deeper into the world of human behaviour.
That same year, during a late-night creative burst, after a period of deep reflection and meaningful conversations, the SimplesMente (which means “Simply” and “Simple Mind”) project was born. My idea was simple: to show that life can be both simplified and deeply meaningful.
Today, SimplesMente Daniela Ribeiro is a project that integrates body, mind, and soul in different ways. It is a true invitation to transformation because I believe leadership starts within us. My values—integrity, freedom, and sustainability—are the foundation of everything I do.
I am also the creator of the Sustainable Leadership Program, which unites sustainable practices with a disruptive approach to leadership. Soon, I will be launching my book, Sustainable Leadership, where I share my personal journey and the experiences of other leaders close to me, inspiring more people to find their own direction.
I believe that vulnerability does not weaken us—it frees us.
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If you want to break free from routine and open yourself up to the unexpected, Adventure Yourself is the push you’ve been waiting for. In a safe and challenging environment, I will guide you through experiences that awaken courage, spontaneity, and action. Here, you reconnect with your adventurous essence and discover new possibilities for your life.
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If you feel the need to strengthen your connection with yourself and others, Connect Yourself is made for you. Through guided practices, I will help you develop more presence, clarity, and authenticity in your relationships. A safe space for you to see yourself more deeply and transform your personal and professional bonds.
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If you wish to slow down and reconnect with the joy of simple things, Experience Yourself is for you. Through personalised sensory experiences, I will guide you through moments of self-care, presence, and joy. An invitation to pause, feel, and allow yourself to live with greater ease.
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O EncontreSe é um processo curto e objetivo para quem busca resolver questões pontuais, especialmente no contexto profissional. Com base na Terapia Focada em Soluções, essa experiência te ajuda a ganhar clareza e encontrar caminhos práticos para seguir em frente.
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Quer encontrar a solução que precisa? Vamos conversar!
Se você quer sair da rotina e se abrir ao inesperado, o AventureSe é o impulso que faltava. Em um ambiente seguro e desafiador, vou te guiar por experiências que despertam coragem, espontaneidade e ação. Aqui, você se reconecta com sua essência aventureira e descobre novas possibilidades para a sua vida.
Seja para você ou para alguém especial, essa experiência personalizada é um convite para pausar, sentir e se reconectar.
Pronto(a) para viver algo novo? Vamos conversar!
Se você sente que precisa fortalecer sua conexão consigo mesmo e com os outros, o ConecteSe foi feito para você. Através de práticas guiadas, vou te ajudar a desenvolver mais presença, clareza e autenticidade nas suas relações. Um espaço seguro para você se enxergar de forma mais profunda e transformar seus vínculos pessoais e profissionais.
Seja para você ou para alguém especial, essa experiência personalizada é um convite para pausar, sentir e se reconectar.
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Seja para você ou para alguém especial, essa experiência personalizada é um convite para pausar, sentir e se reconectar.
Quer criar essa experiência para você ou presentear alguém? Vamos conversar!
